I recently ran into a young gentleman who told me he was going to start a website design business.
“Who is your business going to serve?” I asked him. “Local business owners,” he replied. “Have you ever thought about serving business owners across the world?” I asked him. “No,” he said.
By all means, I am not taking anything away from this ambitious young man. We need many more like him. I am only trying to illustrate a hugely important point that 99% of all entrepreneurs in America are missing: you can have a global business overnight, today even if you want to. In many cases, developing the global component for your business can mean the difference between success and failure.
With more and more countries coming online to the global business world, there is no reason not to take your business to the doorsteps of the new and emerging capitalist countries of the world. Moreover, you can also grow your market and have loyal customers that grow with you. What do I mean?